Topic
Compliance-safe marketing
Almost nobody writes authoritatively about marketing products that are not EPA or FDA registered, which is exactly why it is worth getting right. Here I cover the claim language that holds up, the disclaimers that protect you, and the listing practices that keep unregistered products live and compliant on Amazon and beyond.
9 pieces
- Field Guide Feb 2, 2027 · 7 min
Website accessibility for ecommerce: ADA and why it matters
Website accessibility is both a legal exposure and a conversion opportunity. Here is what ecommerce accessibility actually means, why ADA-related lawsuits target online stores, and where to start fixing it.
- Playbook Jan 26, 2027 · 7 min
TCPA and SMS marketing compliance
SMS is one of the most effective ecommerce channels and one of the most regulated. The TCPA governs consent and opt-out, and the penalties are real. Here is how to run SMS marketing compliantly.
- Field Guide Jan 19, 2027 · 7 min
GDPR and CCPA for ecommerce: a practical guide
If you collect customer data, and every ecommerce brand does, privacy laws like GDPR and CCPA apply to you. Here is what they require, who they cover, and how to handle customer data compliantly.
- Field Guide Aug 18, 2026 · 7 min
Cosmetics claims: what you can and cannot say
A single wrong word can turn a cosmetic into an unapproved drug in regulators' eyes. Here is the line between a cosmetic claim and a drug claim, why it matters, and how to market on the right side of it.
- Playbook Aug 11, 2026 · 7 min
FTC disclosure rules for ecommerce and creators
If you work with influencers, run affiliates, or use reviews and endorsements, FTC disclosure rules apply to you, not just the creator. Here is what they require and how to keep your marketing compliant.
- Field Guide Aug 4, 2026 · 7 min
Prop 65 warnings for ecommerce sellers
California's Prop 65 reaches any seller who ships into the state, and getting it wrong invites costly lawsuits. Here is what it actually requires, who it applies to, and how to handle it sensibly, not fearfully.
- Field Guide Mar 3, 2026 · 9 min
How to market products that are not EPA or FDA registered
If you sell a cleaning product, sanitizer, or supplement that is not EPA or FDA registered, the rule is simple: describe what it is, do not claim what an unregistered product is not allowed to claim. Get the language right and your listings stay live.
- Field Guide Feb 5, 2026 · 9 min
Supplement marketing on Amazon without a compliance strike
Supplements are one of the easiest categories to get suspended in: the wrong claim or a missing document and the listing is gone. Here is the language and the paperwork that keep you live.
- Playbook Jan 11, 2026 · 7 min
Structure-function vs disease claims: the line that keeps you live
One distinction separates a claim you can make from one that gets your listing pulled: structure-function versus disease. Here is exactly where the line sits, with examples, and how to rewrite a claim that crosses it.