Topic
Amazon and multi-channel operations
Operations is the unglamorous work that decides whether a brand survives its own growth. Here I write about Amazon inventory performance, the IPI score and how to move it, stranded inventory and restock limits, and running Amazon and Shopify side by side without the two drifting out of sync. Operator voice, from inside the work.
32 pieces
- Playbook Oct 13, 2026 · 7 min
Amazon PPC bid strategy and dayparting
Your bids decide what you pay per click and where your ads appear. Here is how to choose between Amazon's bid strategies, set placement adjustments, and use dayparting to concentrate spend where it converts.
- Field Guide Oct 6, 2026 · 8 min
Selling on Amazon Europe: a guide for US sellers
Amazon Europe is a large market the same skills can win, but it has real entry requirements US sellers underestimate: VAT, product compliance, and cross-border logistics. Here is what to know before expanding.
- Field Guide Sep 29, 2026 · 7 min
Amazon brand protection: Transparency, Project Zero, and more
Brand Registry is where Amazon brand protection starts. Transparency, Project Zero, and serialization extend it. Here is what each program does, how they fit together, and which ones your brand actually needs.
- Field Guide Sep 22, 2026 · 7 min
TACoS, explained: the Amazon ad metric that matters
ACoS tells you if your ads are efficient. TACoS tells you whether they are actually building the business. Here is what TACoS is, how it differs from ACoS, and how to use it to steer your Amazon advertising.
- Playbook Sep 15, 2026 · 7 min
The Amazon Vine program: is it worth it?
Vine is Amazon's compliant way to get early reviews on a new product. Here is how it works, what it costs you in units and fees, and when enrolling a product is worth it, and when it is not.
- Field Guide Sep 8, 2026 · 7 min
Amazon variations and parent-child listings, explained
Parent-child variations group your sizes, colors, and packs into one listing that concentrates reviews and traffic. Done right they lift conversion and rank. Done wrong they break policy. Here is how to get them right.
- Playbook Sep 1, 2026 · 7 min
Amazon coupons, deals, and promotions: what is worth running
Amazon offers coupons, Lightning Deals, Best Deals, and Prime-event promotions. Here is what each one does, what it costs you, and when running it is worth the margin you give up.
- Field Guide Aug 25, 2026 · 7 min
Amazon keyword research: a practical method
Amazon keyword research decides what you can rank for and what your ads bid on. Here is a practical method to find the terms buyers actually use, prioritize them, and feed them into your listing and PPC.
- Field Guide May 5, 2026 · 8 min
Walmart Marketplace setup for Amazon sellers
Walmart Marketplace is the natural second channel for an established Amazon seller. Here is how it differs from Amazon, what the setup actually takes, and how to expand without doubling your operational load.
- Field Guide Apr 29, 2026 · 9 min
Amazon Brand Registry: the complete operator's guide
Brand Registry is the gate to almost everything that makes a brand defensible on Amazon: A+ content, a storefront, Sponsored Brands, and the tools to stop hijackers. Here is what it unlocks and how to enroll.
- Playbook Apr 28, 2026 · 7 min
Removal, liquidation, or disposal: clearing Amazon stock
Dead FBA inventory bleeds storage and surcharge fees every month it sits. Here are your four exits, removal, liquidation, disposal, and discounting through, and how to choose the one that loses you the least.
- Playbook Apr 22, 2026 · 8 min
Amazon suspended you: how to write a Plan of Action that works
When Amazon suspends an account or listing, reinstatement comes down to one document: the Plan of Action. Here is the structure that gets approved, and the emotional appeal that never does.
- Field Guide Apr 21, 2026 · 7 min
Amazon DSP, explained for sellers
Amazon DSP is programmatic display and video advertising that reaches shoppers far beyond search. Here is what it is, how it differs from Sponsored ads, and whether your brand is actually ready for it.
- Playbook Apr 15, 2026 · 8 min
How to lower your Amazon ACOS without killing sales
Cutting bids lowers ACOS and your sales with it. Here is how to bring ACOS down the way it actually compounds: campaign structure, search-term hygiene, and the conversion rate underneath it all.
- Playbook Apr 14, 2026 · 7 min
Amazon Subscribe and Save: is it worth it?
Subscribe and Save trades some margin for recurring revenue, retention, and ranking stability. Here is how it works, which products it fits, and how to run the numbers before you enrol one.
- Playbook Apr 7, 2026 · 7 min
Handling negative reviews on Amazon
A negative Amazon review is a signal as much as a wound. Here is when you can actually get one removed, how to respond when you cannot, and how to treat reviews as the product feedback they are.
- Field Guide Apr 1, 2026 · 9 min
Amazon FBA restock limits, explained
Restock limits decide how much inventory you are allowed to send into FBA, by storage type. Here is how Amazon sets them, how to read yours, and how to raise them before they cost you a peak season.
- Playbook Mar 18, 2026 · 8 min
How to fix stranded inventory on Amazon
Stranded inventory is stock sitting in a fulfillment center with no listing to sell it: dead weight that costs storage and drags your IPI. Here is how to find the cause and clear it fast.
- Field Guide Mar 4, 2026 · 9 min
Amazon PPC structure that scales: a field guide
Most Amazon ad accounts are a tangle of overlapping campaigns no one can read. Here is the campaign structure that scales: a discovery-to-harvest flow, organized by intent, with negatives that keep it clean.
- Playbook Feb 25, 2026 · 7 min
The Amazon aged-inventory surcharge, and how to stop paying it
Amazon charges a surcharge on inventory that sits too long, and it climbs the longer stock stays. Here is how the age thresholds work, how to find your aged units, and how to clear them before they bleed you.
- Field Guide Feb 18, 2026 · 9 min
Amazon IPI, explained by an operator who manages it
The Inventory Performance Index decides how much you are allowed to send to Amazon's warehouses. The 2026 threshold sits at 400, it updates weekly on a rolling 90-day window, and the four inputs are fixable in a specific order.
- Field Guide Feb 12, 2026 · 8 min
Running a multi-brand portfolio across channels without chaos
Running one brand across Amazon and Shopify is hard. Running several is a different problem, and the thing that breaks first is never the strategy. It is the operations: inventory that drifts, tracking that lies, and a team guessing which brand needs attention today.
- Playbook Feb 11, 2026 · 7 min
Your Amazon listing is suppressed: how to find why and fix it
A suppressed listing is invisible in search and bleeding sales every hour it is down. Amazon tells you exactly why; here is where to look and how to fix each cause fast.
- Field Guide Feb 10, 2026 · 8 min
How to launch a new product on Amazon
An Amazon launch is won or lost in the preparation. Here is the full sequence, listing, inventory, early reviews, and advertising, that gives a new product the momentum to rank instead of stalling at the bottom.
- Field Guide Feb 3, 2026 · 8 min
Amazon Sponsored Brands and Sponsored Display, explained
Most sellers run only Sponsored Products and leave the rest of Amazon advertising untouched. Here is what Sponsored Brands and Sponsored Display each do, who they reach, and where they fit in a structured PPC plan.
- Playbook Jan 27, 2026 · 7 min
How to remove an Amazon listing hijacker
A hijacker piggybacks on your Amazon listing, steals the Buy Box, and risks your reputation with goods you did not ship. Here is how to remove them quickly and lock the listing so they cannot come back.
- Playbook Jan 13, 2026 · 7 min
The FBA reimbursements you are owed, and how to claim them
Amazon regularly loses, damages, and miscounts FBA inventory, and owes you for it, but it does not always pay automatically. Here is what you are owed, how to find it, and how to claim it before the window closes.
- Playbook Jan 6, 2026 · 7 min
How to get ungated in a restricted Amazon category
Many Amazon categories are gated, you need approval before you can list. Here is how ungating works, the documents that get you approved, and how to avoid the rejections that send sellers in circles.
- Field Guide Dec 30, 2025 · 8 min
Amazon FBA fees, explained
FBA fees are where margin quietly disappears. Here is every fee that hits a unit, fulfillment, storage, surcharges, and removals, what drives each one, and the levers that actually lower them.
- Field Guide Dec 23, 2025 · 8 min
Amazon listing optimization: titles, bullets, and backend keywords
An Amazon listing has two jobs at once: rank for the search and convert the shopper who clicks. Here is how to optimize titles, bullets, and backend keywords so you serve both without sacrificing either.
- Playbook Nov 25, 2025 · 7 min
How to win the Amazon Buy Box
The Buy Box is where the overwhelming majority of Amazon sales happen, and losing it can halve a listing overnight. Here is what actually decides who wins it, and how to win and keep yours.
- Field Guide Nov 18, 2025 · 8 min
Amazon A+ content: a guide to listings that convert
A+ content is one of the most reliable conversion lifts on Amazon, and most of it is wasted on pretty pictures that do not sell. Here is what it is, the modules that actually convert, and how to build it.